Sporten in een fitnesscentrum wordt steeds populairder. Uit onderzoek van Fitmagazine blijkt dat maar liefst 75% van de sporters trouwe bezoekers zijn. Tijdens een uurtje sporten op de crosstrainer of de spinningfiets in dezelfde ruimte zijn er niet veel prikkels voor de sporter. Daardoor vallen bewegende beelden extra op. Bovendien worden beelden beter onthouden wanneer iemand in beweging is. Dat maakt adverteren via schermen in de sportschool de ideale manier om op te vallen bij mensen met een actieve lifestyle.
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